Sony Honda Mobility said the concept is a brand it's calling Afeela. Yasuhide Mizuno, CEO of Sony Honda Mobility, said the vehicle will move toward mass production, with the opening of preorders anticipated in the first half of 2025 and sales beginning that same year.
The first deliveries to North American customers will begin in the spring of 2026, Mizuno said.
"Afeela represents our concept of an interactive relationship, where people feel the sensation of intelligent mobility and where mobility can detect and understand the people and society by utilizing sensing and AI technologies," he said.
The vehicle's exterior includes what the venture is calling a "Media Bar," which will be designed to use light to communicate with people around it. Sony Honda Mobility has not yet released specific details about the vehicle, but said its interior will be designed to be comfortable and simple.
The venture said the vehicle will include Level 2 driver-assistance features for urban driving scenarios. It also plans to work on Level 3 autonomous driving capabilities. The prototype has 45 cameras and sensors on both the exterior and interior.
"For the design, we are taking an approach that aims to set new value standards for mobility as we evolve automotive design to focus not only driving dynamics and performance, but also on software networks and interfaces," Mizuno said. "We want to think out of the box to revisit the underlying philosophy of vehicle design."
